Athletes today want to be fashionable without having to look completely athletic while doing their sports activities.
Nike started off as a maker of athletic shoes in the 1960s and then branched out into shoes and clothes for athletes and those who wanted to dress like athletes.
In the last few years, with a number of collaborations, we have seen many sports brands create new product lines with fashion designers. Everyone wants to be seen as trendy or having an “edgy” look, so active sports leading brands are reaching out to established designers.
Now that everyone is running after collector's items or limited edition activewear, fashion/sport marriages are turning these opportunities into new brands for a specific customer.
Stella McCartney for Addidas.
Alexander Mcqueen for Puma
Yohji Yamamoto for Adidas
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