Item Of The Day: Shoes for Lovely People.

33% off ITEM OF THE DAY: Comfortable heels for Lovely People. The chosen heels for summer weddings you may be attending. $159/$105

Sale for the Ladies.

DAILY CANDY SALES EXTENDED

UNTIL SUNDAY

30% OFF NEW SPRING ITEMS from Yumi Kim ONLY.

You must mention the Daily Candy promotion to receive the discount at the checkout of any of our stores.

Last chance to take advantage of this great deal.

Tie Bye Bye Baby

The maxi dress is still going strong, but instead of florals or solid colors, let’s do tie-dye to spice it up. Check out some celebs trying out the look.

Rain, Rain Go Away.

Yumi Kim Becca Silk Top $137


Yumi Kim Boho Silk Top $137

1, 2, 3, 4 The sun needs to come out some more.

5, 6, 7, 8 can't wait, can't wait, can't wait.

The April showers have spilled into May, not making us happy people. We need something to lift our spirits. Since pants or jeans are still part of our lives, let's make our looks stand out from the others during the rainy days.

Jonesy Crochet top $84

Yumi Kim Piper Silk Top $137

We're all about the blouses for now. With these you'll be staying in spirit of Spring.

So Close I Can Wear It.

The day before our Block Party, we should be working on our lists: our Want Lists, which will contain items we have to get at the Block Party Sale.

Besides our new spring pieces that we’re marking down, at Project 234 our sale goods will also be 30% off from 7:30pm-9:30pm. Dresses and tops have been marked down to $50 and $35, and you’ll get an additional 30% off.

“Early birds gets the clothes,” so work on your lists, ladies!

2 More Days To Go…

There is no way we could let this Block Party countdown go on without giving a nod to Yumi Kim. Inspired by vintage prints and silhouettes, this line has become a favorite for fashionistas and celebrities all over the world.
Yumi Kim keeps things exciting by giving us new silk prints every month to chose from, making us feel like kids in a candy shop….without the cavities.

Remember 30% off everything 7:30 - 9:30 pm

Project 234 Block Party: 3 Days to Go

We have three days until the Mulberry St. Block Party. Three days from now you can get 30% off everything at Project 234 from 7:30pm-9:30pm. So let's reflect on some of our favorite items until Thursday.

The most comfortable wedge we've ever had gets praises today. Kathryn Amberleigh uses stacked leather to create these unique shoes made for walking the New York City streets.

For those who haven't snagged a pair of their own yet, you still have time.

Block Party!

At Project 234.

30% Off Everything 7:30 -9:30pm

Drinks and Appetizers while you

shop!

Hope to see you there!

Hike It Up.

Mini or stretch skirts are one of the trends for this spring and summer. Pairing the skirt with loose or tucked-in tops, statement shoes and jewelry completes the look.

The days are getting longer and hotter, so it’s the perfect excuse to show some more skin.

Got Purple On My Mind.

When it comes to a year round color, purple is one to keep. The color of royalty looks fabulous when it has to share the spot light with grey, black, white, or even brown.

So whether you choose bright grape, earthy plum, lavender or eggplant, there’s definitely a hue for you.

Looks Like Candy To Me.

Travel season will be here soon and it's time to update the passport cases. The jelly bean colors we have look cute being pulled out of your handbags or carry-ons. Another reason to bring attention to yourself!

Please note: These cases are not edible.

Spring's Showoffs

The sun is here, trees are green, people are out and about and the city is coming alive again! What will you be wearing??? There is no way the clothes from fall should be on your back this weekend.
Look the part of a woman enjoying the spring weather with beautiful silk printed pieces and pastel colored accessories.
Make a statement with your attire and let your fellow New Yorkers know you've emerged from hibernation.

Designer Profile: Mink Pink.

The story began in early 2005 when MINKPINK hit the Australian fashion scene. The team behind this brand took influences and inspiration from high-end designers, street styling and vintage pieces, working hard to produce fresh and flattering garments that are fashionable, affordable and full of the signature MINKPINK personality.

Still going strong four years later, MINKPINK, fueled by word-of-mouth and reputation, is stocked in over 400 boutiques throughout Australia and New Zealand, and recently the brand has branched out internationally to Japan, Canada and America, of course.

Each piece is designed with the everyday fashionista in mind - aiming to be fit friendly and just plain fabulous!

Metal Gear Solid.

Let’s pretend that NYC is the backdrop for our real life video game and special forces are out to attack us. These special forces will be the envious ones looking, staring and hating when you wear your Metal Gear sandals.

Tough enough to handle the beaten sidewalks but chic enough to wear with your spring and summer dresses. Force Fields: Up.

Jewelry Markdowns.

Time to put the scarves and gloves in storage. It’s ok to start showing some skin and adorning yourself with jewelry. Some of our jewelry pieces are mark
down, just in time for the beautiful weekend.

Vintage earrings $45 to $20 Noir earrings $86 now $38, Janna Conner $76 now $55. Plus much more to choose from.

Hope to see you!

Mad For Plaid.

The rough men like wearing it when they're in the wild, but the fashionista in us has managed to make the plaid look sexy and chic while we're in our wild city.
SuperLuckyCat does plaid a bit differently, making one of a kind halter tops. Check out the celebs making their own rough statement.

Tt, Where Are You?

"Understanding the needs of people in the know." That was designer Tiffany Saidnia's philosophy when she began to create her own line that has the construction, fabrication, and design quality of a designer brand, but at a contemporary price point.

A background in knit capabilities, garment dying, fit and the intricacies of the denim world, Saidnia has mastered the comfortable, classic and unique look with a taste of haute couture for everyday.

Embroidery Done Right.

Embroidery is a trend that can stand the test of time. Some designers get it right while other are not successful.

Jonesy passed the test with embroidered dresses and blouses for spring that are fun, flirty and with prices that will not break the bank.These garments with some of our accessories will complete your timeless look.

Item of the Week: Janna Conner Skull Earrings.

With all the pirates on the oceans and ransoms reaching up to 100 million, I'm quite sure some of us wouldn't mind becoming one. But if the news of pirates being killed and sea sickness has deterred you, a pair of Janna Conner's skull earrings will let your inner pirate out.

Don't be afraid of the skulls, these earrings are great with a floral silk dress or a white t-shirt, jeans and booties. A little toughness goes a long way. Arrrgh.

Ruffles Does a Body Good.

It’s hard to pull off a flattering look with a ruffle blouse or dress, but with some color and cinched waist, you can make it work.
Amanda Uprichards, a Project Store favorite, once again has given us a summer dress that makes the impossible look easy. Check out the celebs who have successfully pulled off this look.