Item Of The Day: Shoes for Lovely People.

33% off ITEM OF THE DAY: Comfortable heels for Lovely People. The chosen heels for summer weddings you may be attending. $159/$105

Sale for the Ladies.

DAILY CANDY SALES EXTENDED

UNTIL SUNDAY

30% OFF NEW SPRING ITEMS from Yumi Kim ONLY.

You must mention the Daily Candy promotion to receive the discount at the checkout of any of our stores.

Last chance to take advantage of this great deal.

Tie Bye Bye Baby

The maxi dress is still going strong, but instead of florals or solid colors, let’s do tie-dye to spice it up. Check out some celebs trying out the look.

Rain, Rain Go Away.

Yumi Kim Becca Silk Top $137


Yumi Kim Boho Silk Top $137

1, 2, 3, 4 The sun needs to come out some more.

5, 6, 7, 8 can't wait, can't wait, can't wait.

The April showers have spilled into May, not making us happy people. We need something to lift our spirits. Since pants or jeans are still part of our lives, let's make our looks stand out from the others during the rainy days.

Jonesy Crochet top $84

Yumi Kim Piper Silk Top $137

We're all about the blouses for now. With these you'll be staying in spirit of Spring.

So Close I Can Wear It.

The day before our Block Party, we should be working on our lists: our Want Lists, which will contain items we have to get at the Block Party Sale.

Besides our new spring pieces that we’re marking down, at Project 234 our sale goods will also be 30% off from 7:30pm-9:30pm. Dresses and tops have been marked down to $50 and $35, and you’ll get an additional 30% off.

“Early birds gets the clothes,” so work on your lists, ladies!

2 More Days To Go…

There is no way we could let this Block Party countdown go on without giving a nod to Yumi Kim. Inspired by vintage prints and silhouettes, this line has become a favorite for fashionistas and celebrities all over the world.
Yumi Kim keeps things exciting by giving us new silk prints every month to chose from, making us feel like kids in a candy shop….without the cavities.

Remember 30% off everything 7:30 - 9:30 pm

Project 234 Block Party: 3 Days to Go

We have three days until the Mulberry St. Block Party. Three days from now you can get 30% off everything at Project 234 from 7:30pm-9:30pm. So let's reflect on some of our favorite items until Thursday.

The most comfortable wedge we've ever had gets praises today. Kathryn Amberleigh uses stacked leather to create these unique shoes made for walking the New York City streets.

For those who haven't snagged a pair of their own yet, you still have time.

Block Party!

At Project 234.

30% Off Everything 7:30 -9:30pm

Drinks and Appetizers while you

shop!

Hope to see you there!

Hike It Up.

Mini or stretch skirts are one of the trends for this spring and summer. Pairing the skirt with loose or tucked-in tops, statement shoes and jewelry completes the look.

The days are getting longer and hotter, so it’s the perfect excuse to show some more skin.

Got Purple On My Mind.

When it comes to a year round color, purple is one to keep. The color of royalty looks fabulous when it has to share the spot light with grey, black, white, or even brown.

So whether you choose bright grape, earthy plum, lavender or eggplant, there’s definitely a hue for you.

Looks Like Candy To Me.

Travel season will be here soon and it's time to update the passport cases. The jelly bean colors we have look cute being pulled out of your handbags or carry-ons. Another reason to bring attention to yourself!

Please note: These cases are not edible.

Spring's Showoffs

The sun is here, trees are green, people are out and about and the city is coming alive again! What will you be wearing??? There is no way the clothes from fall should be on your back this weekend.
Look the part of a woman enjoying the spring weather with beautiful silk printed pieces and pastel colored accessories.
Make a statement with your attire and let your fellow New Yorkers know you've emerged from hibernation.

Designer Profile: Mink Pink.

The story began in early 2005 when MINKPINK hit the Australian fashion scene. The team behind this brand took influences and inspiration from high-end designers, street styling and vintage pieces, working hard to produce fresh and flattering garments that are fashionable, affordable and full of the signature MINKPINK personality.

Still going strong four years later, MINKPINK, fueled by word-of-mouth and reputation, is stocked in over 400 boutiques throughout Australia and New Zealand, and recently the brand has branched out internationally to Japan, Canada and America, of course.

Each piece is designed with the everyday fashionista in mind - aiming to be fit friendly and just plain fabulous!

Metal Gear Solid.

Let’s pretend that NYC is the backdrop for our real life video game and special forces are out to attack us. These special forces will be the envious ones looking, staring and hating when you wear your Metal Gear sandals.

Tough enough to handle the beaten sidewalks but chic enough to wear with your spring and summer dresses. Force Fields: Up.

Jewelry Markdowns.

Time to put the scarves and gloves in storage. It’s ok to start showing some skin and adorning yourself with jewelry. Some of our jewelry pieces are mark
down, just in time for the beautiful weekend.

Vintage earrings $45 to $20 Noir earrings $86 now $38, Janna Conner $76 now $55. Plus much more to choose from.

Hope to see you!

Mad For Plaid.

The rough men like wearing it when they're in the wild, but the fashionista in us has managed to make the plaid look sexy and chic while we're in our wild city.
SuperLuckyCat does plaid a bit differently, making one of a kind halter tops. Check out the celebs making their own rough statement.

Tt, Where Are You?

"Understanding the needs of people in the know." That was designer Tiffany Saidnia's philosophy when she began to create her own line that has the construction, fabrication, and design quality of a designer brand, but at a contemporary price point.

A background in knit capabilities, garment dying, fit and the intricacies of the denim world, Saidnia has mastered the comfortable, classic and unique look with a taste of haute couture for everyday.

Embroidery Done Right.

Embroidery is a trend that can stand the test of time. Some designers get it right while other are not successful.

Jonesy passed the test with embroidered dresses and blouses for spring that are fun, flirty and with prices that will not break the bank.These garments with some of our accessories will complete your timeless look.

Item of the Week: Janna Conner Skull Earrings.

With all the pirates on the oceans and ransoms reaching up to 100 million, I'm quite sure some of us wouldn't mind becoming one. But if the news of pirates being killed and sea sickness has deterred you, a pair of Janna Conner's skull earrings will let your inner pirate out.

Don't be afraid of the skulls, these earrings are great with a floral silk dress or a white t-shirt, jeans and booties. A little toughness goes a long way. Arrrgh.

Ruffles Does a Body Good.

It’s hard to pull off a flattering look with a ruffle blouse or dress, but with some color and cinched waist, you can make it work.
Amanda Uprichards, a Project Store favorite, once again has given us a summer dress that makes the impossible look easy. Check out the celebs who have successfully pulled off this look.

An Era To Love.

Most of us who watched “The Notebook” couldn’t help but fall in love with the clothes along with the story. Set in the 1940s, this time of fashion has the classic look that never really goes out of style.

SuperLuckyCat has given us this look revised to fit the modern woman. To make you feel a bit more special, each piece is one of a kind, so you will be the only one wearing their special rompers or shirts in a specific print.

Item of the Week: Bangles.

The attention grabber this season will have to be bangles. The more you have on, the better they look
We no longer just have the traditional simple circle bracelets, Two's Company gives us a set of 8 for $27 that are embellished with stones and beads in a variety of colors. So come and stock up.

Dolce Vita's Flatware.

There is no doubt that we do more walking than driving in New York City, and as much as we like a good pair of heels, having flats close by gives us a feeling of comfort.

Our new Dolce Vita styles come in a variety of looks and will work with any outfit. These flats were definitely made for walking in the city.

Project 159 159 7th Ave South 212.929.4959

Project 234 234 Mulberry St 212.334.6431

Floral For All.

We all love flowers in our lives. Some need a fresh bouquet every week, while others are happy with just wearing them, floral prints that is. Check out the celebs we spotted rocking the floral look.

Shoes For Lovely People.

It’s modern with good, old-fashioned roots. This is the best way to describe Shoes for Lovely People, a brand that plays with the trends at reasonable prices. The line includes an assortment of styles — conical heels, mini cork wedges and silver leather flats — all of which have padding on the soles making them comfortable.

For those of us that already own a pair of shoes from this brand, we know getting another pair will be a wise idea for spring and summer.

New Arrivals: Jae Basilio

We're not in the clear yet, my fellow fashionistas. There are still a couple of weeks to go until we can shed the layered looks. It is officially spring though, so let go of the dark, heavy clothes you've been wearing for months.

Thank goodness for the new lightweight knits from Jae Basilio. They're just in time to lift our spirits.

Item of The Week: Boots and Shoes

We still have some cute booties and shoes from Fall, but no space for our new wedges and flats for spring and summer. What to do, what to do?? Lets make this a group project.

You buy, we sell, and to give you a bit more motivation, we’ve marked down our fall/winter shoes and boots an additional 50% off the sale price. Doesn’t that sound good? Remember, sizes are limited, so first come, first served.

Hope to see you!

Project 159 159 7th Ave South 212.929.4959

Project 234 234 Mulberry St 212.334.6431

New Season, New Look

Ahhhhh. It's Friday, and the 1st day of Spring. What a way to start the weekend. To make things better, we have goodies from the designer we rely to make us stand out with her beautiful silk printed dresses and blouses, Yumi Kim.

This is where we'll advise you to take a deep breathe... exhale and enjoy the view.


Project 159 159 7th Ave South 212.929.4959

Project 234 234 Mulberry St 212.334.6431

Tough Love.

They are always looking out for us, Dolce Vita that is. This great new bootie gives you the tough and sexy look in one. To keep it trendy, a little peep toe anyone?

Pass by to see this plus more from one of our favorite shoe designers.

Dreams Do Come True!

Spring dreams are coming true. We wish for a break from this cold weather, and we’re getting it this weekend. We wish for comfortable heels, we have them!

Don’t be afraid of the height of these shoes, Kathryn Amberleigh used stacked leather for their wedge heels, making walking in the city for hours comfortable. You have some new family additions to make, so clear out the closet.

Project 159 159 7th Ave South 212.929.4959

Project 234 234 Mulberry St 212.334.6431

The Animal in You, Me and Her.

For some of us, wearing animal prints makes up feel sexy, empowered, while others think only the animals should wear their own look and not humans.

Some designers managed to create pieces that could make most of us happy. Yumi Kim, for one, inserted solid colors and small details within the animal prints, making their blouses and dresses easier to wear to work or to play.

Designer Profile: Christopher Deane

Christopher Crawford and Angela Deane go way back, to the University of Florida to be specific. After working in the fashion industry and art world, the duo decided that two heads were better than one and started collaborating on various business ventures, including a boutique.

Experience at their store, No. 436, taught Crawford and Deane fit and silhouette. They also met a wonderful pattern maker who works with them to this day. In 2002, the contemporary line Christopher Deane was born.

Christopher Deane is known for their graceful and distinctive dresses, tops and skirts with subtle feminine detailing. Being one of New York's most admired young labels, the brand enjoys an immense celebrity following and has achieved extensive coverage in multiple top fashion magazines including Elle, Flaunt, Nylon, Lucky, WWD and W. Not bad for eight years of work.

One Piece, Five Looks.

Time to be creative ladies with our clothes. This poncho from Jae Basilio can be worn in several ways: as a scarf, shawl, belted over a dress or a wrap. No wool here, but still warm and cozy.

With all these looks it still has one purpose, to make you look chic.

Project 159 159 7th Ave South 212.929.4959

Project 234 234 Mulberry St 212.334.6431

Project Does Corporate.

Our girls don't work the typical 9 to 5 jobs, so of course we don't sell the typical 9 to 5 attire. Plastic Island's oversize white shirts and belted shirt dresses are some of the styles from this brand that can do the job.

Project 159 159 7th Ave South 212.929.4959

Project 234 234 Mulberry St 212.334.6431

Cinch What Your Mama Gave Ya.

Ahhhh, be thankful, ladies, that you weren't born centuries ago, when painful corsets were fashionable. There are advantages to being a woman today who can pick her own sexy look and which part of the body she wants to have on
display. The showcase winner this season is the waist.

Here are some of our looks that are can work for different body shapes.

Plastic Island Dress $145 now $73
Yumi Kim Wrap Dress $202
Plastic Island Belted Coat $176 now $88


Hope to see you soon!

Project 159 159 7th Ave South 212.929.4959

Project 234 234 Mulberry St 212.334.6431

Stripe Me Down.

Who said stripes aren't flattering? The trick is to knit it. Knit cardigans and lightweight sweaters that cling to the right parts of the body work on all shapes and sizes.
Jae Basilio, our favorite knitwear designer, gives us warm and sexy pieces, as shown here.

Project 159 159 7th Ave South 212.929.4959

Project 234 234 Mulberry St 212.334.6431

About Lewis Cho

Working at Anna Sui brought these creative minds together and years later and several collaborations after meeting, they launched Lewis Cho. Many people think that this brand belongs to a man, maybe that was the marketing approach Annie Lewis and Helen Cho had in mind.

These two women launched their line in 2005, and have given us a bold feminine line of jersey top dresses and skirts.

The modern and clean collection is inspired by the fashionable friends of the designers and attracts the metropolitan woman who seek sexy pieces that are versatile.

Project 159 159 7th Ave South 212.929.4959

Project 234 234 Mulberry St 212.334.6431

Beating the Winter Blues!

We’re back here, ladies, deep freezing temperatures that keep us inside and turn some of us into slugs. Don’t let the Winter Blues get you down.

We have some remedies to get you in a cheerful mood again: some great leggings that will make you stand out above the rest, in a good way.

Canvas heels that look great with leggings or tapered jeans and pieces of jewelry that are perfect with any look all year round.

I know our remedies aren’t what the doctor would typically order, but anything to brighten up the spirits will be advised by any specialist.

Item of The Week: Just Charmed.

Bling Bling Bling. Our beautiful jewelry from Just Charmed is on sale this week.
Come and stock up on this designer's handmade earrings and necklaces that can be worn throughout the entire year.

Project 159 159 7th Ave South 212.929.4959

Project 234 234 Mulberry St 212.334.6431

Footwear Sale This Weekend.

Our first delivery of shoes should be coming soon so come and help us clean out our fall styles.

This weekend only, Sat, February 21st and Sun, February 22nd, all shoes and boots are

20% off
Including already reduced items.

Shoes for Lovely People pumps, Dru New York and Kathryn Amberleigh boots plus flats from Marble Ink are just some of our footwear you can choose from.

Enjoy!

Project 159 159 7th Ave South 212-929-4959
Project 234 234 Mulberry St 212-334-6431

The Celebrities Do The Geo.

The New York City uniform for our girls always has black in it. Some of us can't go without wearing black during these winter months. Let's step away from the all black look a bit with some geometric prints in black and white.

Our tunics go great with a belt and tights. The spaghetti strap dresses have pockets, and the ruffle tops have detailed zippers in the back which look great with skinny jeans and tons of jewelry.

These are easy pieces that let you step out of you comfort zone just a bit. Here are some celebrities showing us some looks.

Project 159 159 7th Ave South 212.929.4959

Project 234 234 Mulberry St 212.334.6431

Our Love For Akiko.

Feminine fit, flattering lines, beautiful, bold colors and prints are some of the words used to describe The Akiko Collection.

California native Akiki Yasuda prides herself on offering pieces that women can feel sexy and elegant in. Akiko's tops and dresses can easily go from day to night, making the garments must-have additions to your wardrobe.

Project 159 159 7th Ave South 212-929-4959
Project 234 234 Mulberry St 212-334-6531